Ceramics of Italy Launches a New Sustainability Campaign
Italian ceramic and porcelain manufacturers have long been at the forefront of the sustainability movement. With the Ceramics of Italy’s new initiative, the Italian tile industry shines a light on eco-forward production practices and products.
To spearhead the new campaign, Ceramics of Italy debuted an artistic video created by filmmaker Francesca Molteni, to tell its sustainability story, emphasizing the four natural elements that make up ceramics- earth, water, fire and air. In addition, an extensive landing page on the brand's website has been made available with substantial resources focusing on five key pillars - Process, People, Product, Project and Planet - to help consumers, designers and architects make informed decisions when specifying flooring and hard surfacing.